Nets head coach Steve Nash said the franchise is “playing for a championship” as he prepares for his first responsible season.
Nash has taken his first steps into high-level coaching named by the Nets to replace Kenny Atkinson, despite the Basketball Hall of Famer having no experience.
The Nets have suffered two consecutive first-round eliminations in the NBA playoffs, while the franchise has failed to make it to the NBA final in consecutive trips in 2002 and 2003, both of which were unsuccessful.
Nash will feature superstars Kevin Durant and Kyrie Irving, and the two-time MVP is aiming high in Brooklyn.
“We’re playing for a championship,” Nash told season ticket holders during a virtual event on Tuesday.
“I don’t want to say that less than a championship isn’t a success because you never know what’s going to happen in life, you never know how the ball will jump. Luck is a big part of winning an NBA championship.
“But we play for a championship and we will build accordingly. We will frame everything we do in the lens: ‘Is that a championship characteristic?’ or ‘Is it worth championship quality?’ “
Nash added, “Are we growing? Do we strive? Are we pressure tested? Do we ask ourselves and ourselves every day about individual collective growth and create an environment that is fun but challenging and collaborative?
“When these principles are met, there is a lot of success and reward. But we are playing for a championship.”
The nets without the injured Durant and Irving were swept by the raptors in the Orlando Bubble at Walt Disney World Resort amid the coronavirus pandemic.